The making of the International Women’s Day poster (2016)

• Process

Let’s just create a kind and beautiful poster this time. And draw it in chalk on a blackboard. We’ll write the whole truth and nothing but the truth.

Designer: Should I make this into a poster?

Art director: Let’s have the fireworks turn into numbers 8.

Blam.

Art director: Looks like Windows logo now. Let’s just have two fireworks in the shape of the number 8 in the center. And a couple of smaller ones surrounding them.

Boom.

The name of the month doesn’t fit. And something just doesn’t seem right. Let’s try again.

Boosh.

Designer: I’ve tried again because the previous one was overly fancy. What do you think?

Art director: Now the holiday is gone.

Kaboom.

Art director: Doesn’t look festive at all.

Drawing the fireworks again.

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