The art director rejects the gramophone playing a black and orange record and asks for a poster that would not offend Ukrainian audience.
We find an idea with a loudspeaker.
The art director approves the loudspeaker, kills the lilies and asks to find an image or words that would imply victory. The following five hundred attempts ultimately lead to a pigeon sitting on the loudspeaker.
Sending the sketch to the illustrator.
Getting a poster back.
