Making of the Art. Lebedev salary card

The card had to be designed in accordance with Alfa Bank’s guidelines, which meant certain restrictions, such as fixed positions and colors of the bank and payment system logos. The background image would be the essence, something to hit the spot.

Then, the hard labor metaphor was born—a man with a hammer, his wife waiting at home. Work and home, home and work.

Arranging.

Several printed samples.