The designer makes the first approach. Simultaneously the illustrator starts to create her magic.
Trying the stickers on.
The illustrations are ready.
Searching for the shape, adding the English text.
Settling on a single shape for all the stickers.
Now the desserts.
Dessert packaging is very different, it requires a new shape of the stickers.
Art director: It would be best to have a single sticker shape for all the packaging.
Changing the packaging and the stickers.