The making of the discount card for Art. Lebedev Studio's cafes 2.0
The idea is quite simple and is invented quickly.
Next we buy some chalk in a toy store and draw the cup and the text by hand.
Then the drawings are scanned and transferred to bitmaps. Working with them in InDesign becomes pure pleasure.
All that’s left is to color the cups in the corners.
The first printed batch comes out bad. The paint on all thin lines is smeared.