1.0 2.0

The making of the discount card for Art. Lebedev Studio's cafes 2.0

Process

The idea is quite simple and is invented quickly.

1

Next we buy some chalk in a toy store and draw the cup and the text by hand.

2

Then the drawings are scanned and transferred to bitmaps. Working with them in InDesign becomes pure pleasure.

3
4

All that’s left is to color the cups in the corners.

5

The first printed batch comes out bad. The paint on all thin lines is smeared.

card001
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