The making of the patterns and typefaces postcards

We decide to sell patterns and typefaces offline. We come up with the idea of doing it with the help of postcards. Deciding on the format, figuring out what information should be printed on the back.

Assembling, finalizing and typesetting the text. Sending the template to the art director and getting the answer that the back side should be monochrome. Approving the template and making the backsides for all patterns and typefaces.

Simultaneously the illustrators are busy preparing files with postcard-sized patterns. They scale, print, cut out and analyze.

The work on typefaces is also under way.

Approving and sending the files to print.