• Graphic design
  • Studio projects
  • The making of the bags for the studio’s cafés

    Overview   Process  

    Making first sketches.

    gift bag process 01
    gift bag process 02
    gift bag process 03

    Art director: Nope.

    gift bag process 04

    All right, choosing the purple one.

    gift bag process 05

    Art director: It has to have people.

    gift bag process 06

    Art director: It’s a flat-breasted chick and an old guy. Make them younger and livelier.

    gift bag process 07

    Art director: She is biting nails and he doesn’t look like he belongs here at all.

    Changing the illustrator.

    gift bag process 08

    Art director: She looks 14 here, make her at least 18. And let the guy wear glasses.

    gift bag process 09

    Art director: The cake should look smoother. Also, her hair is messy at the back.

    gift bag process 10

    Sending for typesetting.

    gift bag process 11
    gift bag process 12
    gift bag process 13

    Art director: I’m still waiting for a normal variant.

    gift bag process 14

    Art director: Well yeah, something like that, but you need to move the words around some more.

    Going to the type designer, he writes out the text with a fountain pen.

    gift bag process 15

    Art director: No good. We don’t write like that. Make it more even, without any waves. The last one is OK, but I don’t like the letter A, it looks too childish. Rearrange the composition, too.

    gift bag process 16
    gift bag process 17

    Art director: Make the text larger.

    gift bag process 18
    gift bag process 19
    gift bag process 20

    Creating the text and drawing dishes illustrations to be placed on the sides of the bag.

    gift bag process 21
    gift bag process 22
    gift bag process 23

    Done.



    © 1995–2019 Art. Lebedev Studio



    Order a design...