• Graphic design
  • Studio projects
  • The making of the bags for the studio’s cafés

    Overview   Process  

    Making first sketches.

    Art director: Nope.

    All right, choosing the purple one.

    Art director: It has to have people.

    Art director: It’s a flat-breasted chick and an old guy. Make them younger and livelier.

    Art director: She is biting nails and he doesn’t look like he belongs here at all.

    Changing the illustrator.

    Art director: She looks 14 here, make her at least 18. And let the guy wear glasses.

    Art director: The cake should look smoother. Also, her hair is messy at the back.

    Sending for typesetting.

    Art director: I’m still waiting for a normal variant.

    Art director: Well yeah, something like that, but you need to move the words around some more.

    Going to the type designer, he writes out the text with a fountain pen.

    Art director: No good. We don’t write like that. Make it more even, without any waves. The last one is OK, but I don’t like the letter A, it looks too childish. Rearrange the composition, too.

    Art director: Make the text larger.

    Creating the text and drawing dishes illustrations to be placed on the sides of the bag.


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