ARTLEBEDEV
  • Graphic design
  • Studio projects
  • The making of the studio products poster

    Overview• Process

    Designer: Here are the first ideas.

    Art director: Number 1 is close.

    Designer: What if we make it resemble an eye chart even more?

    Art director: It’s not an eye chart, so there is no reason it should resemble it. All we need is just a cool poster with no reference of any previous style.

    Designer: Here are three more designs. Maybe, we can include a hint of the coming New Year in the stop sign?

    Art director: No, it’s weak.

    Designer: We can draw an imaginary store and hide studio products in the illustration.

    Art director: I suggest we start with products that are the most relevant today.

    Turns out it’s Vous, Rozetkus and Atmarkus.

    Designer: And three more options.

    Art director: ...

    Designer: The reflection can show product shelves.

    Art director: OK.

    Designer: The poster with the final illustration.

    Art director: It lacks some sort of a powerful red background.

    Designer: Here it is in color.

    Art director: Number one is OK.

    Designer: I've adjusted Vous (brought back the reflection of a shelf and redrew the shadow), the text (inserted in the studio's template). All is ready for printing. OK?

    Art director: The shadow is shit, the perspective is shit, the Matryoshka dolls and the keyboards are in entirely different planes.

    Designer: I tried to fix the perspective and the shadow. Any better?

    Art director: Not by much. The perspective is still weak (look at the speaker) and the shadow has only gotten worse.

    Designer: I fixed the perspective and the shadow (and the composition somewhat). Ready to be printed?

    Art director: OK.