Now the time is ripe for the old idea from our “brain” pool, illustrating the essence of office work.
Maybe we should give the telephone to a bodybuilder or a girl?
No we'll do with just pure graphics.
Designer: We have another job vacancy. I want to use that concept from our “brain” about telephone-weights.
Art director: I do not see any weights here.
Art director: <gantely1.jpg>
Oh, now it's clear.
Art director: The last one. Now just add a period at the end of the first sentence.