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    The making of the second version of paper cups for our studio’s cafés

    Overview   Process  

    Collecting ideas.

    Art director: Let’s decorate it like the jam—with calligraphy and illustrations.

    Art director: Get rid of the text, leave only the name of the café. Make the coffee bean coffee-colored instead of grey. And replace the cacao character with an orange or something.

    Art director: The orange gets all the attention. Replace it with tea. Remove the barcode and write the name of the website at the bottom.

    Art director: Ok. But the coffee has to look like coffee, not a purple ass. The name of the website is cafe.artlebedev.ru, and it should be placed horizontally.

    Sending the sketch to the illustrator. Arranging the characters and preparing the layout for print.

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