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    The making of the second version of paper cups for our studio’s cafés

    Overview   Process  

    Collecting ideas.

    als paper cup2 process 01 als paper cup2 process 02 als paper cup2 process 03 als paper cup2 process 04 als paper cup2 process 05

    Art director: Let’s decorate it like the jam—with calligraphy and illustrations.

    als paper cup2 process 06 als paper cup2 process 07

    Art director: Get rid of the text, leave only the name of the café. Make the coffee bean coffee-colored instead of grey. And replace the cacao character with an orange or something.

    als paper cup2 process 08

    Art director: The orange gets all the attention. Replace it with tea. Remove the barcode and write the name of the website at the bottom.

    als paper cup2 process 09 als paper cup2 process 10

    Art director: Ok. But the coffee has to look like coffee, not a purple ass. The name of the website is cafe.artlebedev.ru, and it should be placed horizontally.

    Sending the sketch to the illustrator. Arranging the characters and preparing the layout for print.



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