The making of the design for Stupen Evolutsii partner store

Drawing a sketch for the phrase “Stupen Evolutsii” (stage of evolution).

Outlining the text and drawing all possible associations for evolution and mutation right in Illustrator. The pictures are to be placed on the wall behind the rack. Coming up with a design for the stand and for the rack itself.

The art director doesn’t like the “peasant man and woman.” Drawing wild vines and legs instead. The art director likes the result. Showing to the owner of the shopping center where the store will be located.

The owner doesn’t like the black tentacles which he sees as too gloomy. OK, drawing a red hand holding a bone.