The making of the poster about “More=less” bundles

Looking for an idea.

Art director: Books are everything to us. So, no flat humor in their advertising.

Art director: The slogan doesn’t work.

Designer: I just want to simply write “All for 30.” Even though it’s not true. Also, a funny counting rhyme. And the Fuckopalypse, of course.

Art director: You shouldn’t attract attention with lies. Use your wit.

Art director: Make an accent on bundle options. And it’s better to show all of them in one poster, like we did with passport covers.

Art director: Like this, yes, but the header should say that it’s cheaper to buy it as a bundle. Let’s write “More=less.” And we need to add the old prices, too.