• Graphic design
  • Studio projects
  • The making of the umbrellas sale poster

    Overview   Process   Evolution  

    First designing a life-size figure of a girl holding an umbrella with a poster behind her.

    als umbrellas poster process 01

    Next drawing a poster about clouds and raindrops.

    als umbrellas poster process 02
    als umbrellas poster process 03

    Then making the picture less boring and sending it to Tema.

    als umbrellas poster process 04

    Getting a replay:
    “Mmmmm.... Hmmmm...
    This is a studio poster advertising umbrellas, right?
    I would put asphalt on the background, draw people under the umbrellas, and place a caption next to each picture.”

    Asking an illustrator to help with the poster: draw asphalt, rain, pigeons, puddles and so on.

    als umbrellas poster process 05

    Working on the illustration, trying different variants.

    als umbrellas poster process 06
    als umbrellas poster process 07
    als umbrellas poster process 08

    Trying to drawing the illustration in a different style.

    als umbrellas poster process 09

    Eventually leaving only the most important elements: umbrellas and prices. Rearranging the layout once again: putting umbrellas to the center, and captions—along the edges.

    als umbrellas poster process 10

    Removing the flare on the asphalt, putting the manhole back and sending the poster to print.



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