The making of the World Paper Free Day poster

The Paper Free Day is also called Paperless day in English. Feel the difference? No hysterical “I promise to start doing it next Monday” nonsence. No calls to go to extremes and rid of all toilet paper. It would suffice to replace it with some cut up Vedomosti newspaper. But the danger is still there—you feel like you want to yield to the extreme economy and instead of a normal poster produce, for example, a stencil. Or maybe ask a calligrapher to draw it in chalk. Or maybe make an electronic version only. Or any other such opportunistic sillyness.

We respond to this impulse with a resounding “No!”

Leo Tolstoy never spared paper, and look at him now—he has made quite a man of himself. If you are a writer, a designer, or a watercolor painter—then waste, waste as much paper as you can. You will never reach the scale of a corporate document management system or the colossus of a junk mailing system. After all, lying to yourself is bad—today you make a stencil, and tomorrow you draw yet another poster as if nothing has ever happened? Boo!

We’ll be brief.

Designer: So it’s like a normal sized poster. But inside there is a smaller one. Makes it look like we saved paper, tried as much as we could.

Art director: ОК.

Checking out how it will look in real life.