• Graphic design
  • Amtel-Vredestein
  • Amtel-Vredestein print ad with a gift attached

    Problem: Think of a cheap but not meaningless favor.
    .

    Car air fresheners are pasted into the magazine ad. Colloquial expressions à la “Let’s drive like humans do” familiar to every driver are printed on air fresheners.


    “Your intent to approach the side of my vehicle fills my heart with bitter reproach and sorrowful regret”;
    “The flippancy of your parking manner is deplorable indeed”;
    “Your manner of swerving from one lane into the other causes me to sink into despondence”;
    “You must be unaware of the true purpose of the gas pedal, sir”.

    Release date: October 01 2005

    Cast:

    artistic director
    Artemy Lebedev
    art director and designer
    Ilya Mikhaylov
    copywriter
    Yury Shvetsov
    imposer
    Marat Nigametzyanov
    media director
    Yulia Solovyova
    managers
    Andrey Dyakov
    Diana Kuzmina
    Anna Bodrova


    © 1995–2019 Art. Lebedev Studio



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