Amtel-Vredestein print ad with a gift attached

Problem: Think of a cheap but not meaningless favor.

Car air fresheners are pasted into the magazine ad. Colloquial expressions à la “Let’s drive like humans do” familiar to every driver are printed on air fresheners.

“Your intent to approach the side of my vehicle fills my heart with bitter reproach and sorrowful regret”;
“The flippancy of your parking manner is deplorable indeed”;
“Your manner of swerving from one lane into the other causes me to sink into despondence”;
“You must be unaware of the true purpose of the gas pedal, sir”.

Release date: October 01 2005


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