• Graphic design
  • Applemoon
  • Corporate identity   Website  

    Applemoon corporate identity

    Problem: Design a logo for a youth fashion clothing brand featuring an apple and the Moon, and create a bunch of fun stuff

    Applemoon is a new inexpensive clothing brand for young people who choose slightly extravagant style. The logo uses both applish and moonish features in a discreet manner, with no unnecessary details.

    The logo is perfect for its two main purposes—it makes a nice banner and looks great as a clothing label, tag, or printed design

    This apple ’n’ moon design mix can be easily incorporated into an incredible variety of souvenir products, gifts, store decor items, and other random fun stuff. There are countless ways to develop the moon phases idea and to amuse customers.

    Wall-mounted clock

    CD apple

    Discount card

    Release date: September 03 2008


    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    Evgeny Kazantsev
    Natalya Antsiferova
    technical designer
    Evgeny Shkolnyy
    type designer
    Elena Novoselova
    Iskander Mukhamadeev
    Ignat Shametko
    Tatyana Devaeva
    Masha Zayakina

    In-store sign

    In-wall light switches

    Sleeping mask

    Decor painting (smart joke)

    Smily plastic bags

    Paper bags seem happy, too

    Clothes and underwear hangers

    Condom package

    Moona Lisa

    Juice glass

    New version of the popular day-of-the-week panties

    Plate to put on the checkout counter

    Fruit sticker

    Bathing of the Dappled Red Horse

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