Aquabeat store logo

• OverviewProcess
to create a logo for a swimming gear store.

Aquabeat sells everything for professional swimmers and regular pool goers who swim for exercise and recreation. A logo reflecting the store specialization was created at the studio.

The symbol contains the images of a wave, a swimming pool and a fluttering sports flag. The text echoes the expressive dynamics of the background and can be used independently, for example on a sign.

Business cards


Sign and window display


art director

  • Artemy Lebedev


  • Mark Rodionov

project manager

  • Denis Zhelezny
Graphic design  Identities  Express design  Medical  Sport