• Graphic design
  • Askeri
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    Askeri corporate identity

    Overview   Process  

    Problem: Modernize and develop a corporate identity.

    Askeri Institute of Professional Managers offers additional education to those involved in finance and reporting in companies using western business standards. There is only one way to get an Askeri diploma—you have to study hard and pass tough exams.

    For this institute headed by Oleg Askeri, we redesigned their coat of arms.

    Two gold bears facing each other, standing upward with their red tongues out and green apples on their heads, hold the blue shield with a silver key atop of it. Above there is a master’s cap, below there is a ribbon with the company motto “Honor and Money” in Latin

    Every detail of the coat of arms—from the color of the shield to the apples—has symbolic meaning. The compact version features only main elements: the Norman shield signifying western focus, and a key of silver with the founder’s initial.

    The heraldic color is noble blue, the metal is silver. The surface of the shield carries the corporate facet pattern

    Both versions can be used in black and white, which creates an etching-like look.

    The coat of arms remains just as noble, when produced in monochrome

    Release date: October 30 2008


    art director
    Artemy Lebedev
    Egor Zhgun
    Vladimir Shipilov
    Stanislav Akinfin
    Anton Shnayder
    Andrey Zubrilov
    technical designers
    Pavel Schurok
    Marina Novikova
    type designer
    Elena Novoselova
    Rustam Gabbasov
    Iskander Mukhamadeev
    Ignat Shametko
    Maksim Pantsyrev
    Tatyana Devaeva
    Svetlana Goryakina
    Aleksey Luri

    Once the coat of arms was done, we moved on to documents, study materials, diplomas, signage, gifts, etc.

    Letterheads, business cards, folder, CD. Corporate colors are red and shades of blue

    To guide Askeri students around, there are all sorts of direction boards, pointers and signs.

    Educated people do use WC, too

    During examination, students must have special plates with individual numbers on their desks to ensure anonimity.

    And these too are shaped like the Askeri shield

    We also designed lots of gifts for students.

    Corporate badge

    All the pens, notebooks, watches, badges and study books can conveniently fit into the Askeri case.

    Case and paper bag

    Apple stands for knowledge.

    Everything we created for Askeri is described in a large brandbook.

    Double-page spread about badges and study documents

    Diploma in English

    Design guidelines for study and work books

    Rules for study book layout

    Rules for tables

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