Taking a dreamy blue background with white clouds as a promising design.
The art director finds it beautiful but too abstract for a wide audience. Using a more concrete image of bottles with messages in a blue sea of dreams.
Not abandoning the clouds entirely. Adding a couple more options and showing to the client.
Deciding to go with the bottles.
The type designer creates the typeface. The designer puts everything together nicely.
Everything gets sent to the typesetter for finalizing. The editor rewrites the text.
Recoloring the studio’s logo and preparing files for printing.
