The making of the cover design for How to Make a Child Happy by Oleg Lenkov

Overview• Process

Taking a dreamy blue background with white clouds as a promising design.

lenkov process 01

The art director finds it beautiful but too abstract for a wide audience. Using a more concrete image of bottles with messages in a blue sea of dreams.

lenkov process 02

Not abandoning the clouds entirely. Adding a couple more options and showing to the client.

lenkov process 03

Deciding to go with the bottles.

The type designer creates the typeface. The designer puts everything together nicely.

lenkov process 04
lenkov process 05
lenkov process 06

Everything gets sent to the typesetter for finalizing. The editor rewrites the text.

lenkov process 07

Recoloring the studio’s logo and preparing files for printing.

lenkov process 08