• Graphic design
  • ATR TV channel corporate identity

    Overview   Process   Real life  

    Task: to design a TV channel corporate identity.

    ATR is the first commercial TV channel from Crimea designed for the native population—the Crimean Tatars.

    atr logo
    The logo employs tau-symbol as a nod to tamga—a traditional clan emblem used by Bakhchisaray Khans

    Release date: September 01 2011


    art director
    type designer
    project managers
    Anastasia Olkhovskaya
    Polina Kamenshchikova
    atr documents
    Corporate letterhead and promo goodies
    atr brandbook colors
    Corporate style guide: colors
    atr brandbook logo
    Corporate style guide: logo family
    atr brandbook type
    Corporate style guide: typefaces
    atr promo
    Enjoy the show from the first row!

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