• Graphic design
  • ATR TV channel corporate identity

    Overview   Process   Real life  

    Task: to design a TV channel corporate identity.

    ATR is the first commercial TV channel from Crimea designed for the native population—the Crimean Tatars.

    The logo employs tau-symbol as a nod to tamga—a traditional clan emblem used by Bakhchisaray Khans

    Release date: September 01 2011


    art director
    Artemy Lebedev
    Vladimir Pavlenko
    type designer
    Nikita Kanarev
    Iskander Mukhamadeev
    Andrey Ushnurtsev
    Katerina Andreeva
    Aleksandr Nosikov
    project managers
    Anastasia Olkhovskaya
    Polina Kamenshchikova
    Corporate letterhead and promo goodies
    Corporate style guide: colors
    Corporate style guide: logo family
    Corporate style guide: typefaces
    Enjoy the show from the first row!

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