ATR TV channel corporate identity

Overview   Process   Real life  

Task: to design a TV channel corporate identity.

ATR is the first commercial TV channel from Crimea designed for the native population—the Crimean Tatars.

atr logo
The logo employs tau-symbol as a nod to tamga—a traditional clan emblem used by Bakhchisaray Khans

Release date: September 01 2011


art director
type designer
project managers
Anastasia Olkhovskaya
Polina Kamenshchikova
atr documents
Corporate letterhead and promo goodies
atr brandbook colors
Corporate style guide: colors
atr brandbook logo
Corporate style guide: logo family
atr brandbook type
Corporate style guide: typefaces
atr promo
Enjoy the show from the first row!

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