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  • Baby Club
  • Kindergarten Is Too Late by Masaru Ibuka

    Overview   Process   Errata   Real life  

     Kindergarten Is Too Late, full text (In Russian, PDF, 1.9 MB)

    Task: to design the book.

    Result: The first edition was sold out within one month. The ad from the book brought two new franchises to Baby Club.

    Kindergarten Is Too Late by Masaru Ibuka was first published in Russian in 1991. It inspired certain people with ideas of early childhood development, who then founded Baby Club. Now it’s time to republish this book to reach as many parents as possible. In our studio we created the cover, drew illustrations, made the layout and prepared the book for printing.

    The book's title in Japanese encourages you to learn something new

    Release date: November 29 2010


    art director
    Artemy Lebedev
    Kostya Dolzhenko
    Sergey Fedorov
    Svetlana Kartashevskaya
    Anna Golovina
    Oksana Grivina
    Vlada Kramina
    Yana Frank
    secret advisor
    Bogdan Kravtsov
    Tatyana Devaeva
    Natina Perova
    Katerina Andreeva
    Anna Martinevskaya
    Elena Migalina
    project manager
    Aleksey Luri
    Masaru Ibuka
    Typeface: Fly
    Title page

    The illustrations portray great historical people as children.

    The book is typeset to accommodate each finished thought in a separate text block.

    Pages 18—19
    Pages 212—213

    Baby Club ads are placed on the flaps and do not interfere with reading. Upon finishing the book, parents are offered two options for the next step.

    The first edition, the new edition, and the mobile version

    © 1995–2019 Art. Lebedev Studio

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