Making of the Baby Club logo

Battery for Б, and choc ice cream for Э.

More things for Б: squirrel, bread loaf, red whortleberry, bananas, battery, card diamond, drum, lady bug, bomb, boomerang...

Snail for У.

Electric lamps and digger for Э.

Egg plant for Б.

Weird words.

BA-BY/(C:L+U+B).

Breakthrough. Б that actually looks like a sheep, and Э that looks like a choc ice pop.

И as an alien (though it lacks readability at this stage). Б as a squirrel (which here looks more like a fox). The balloon stands for the hyphen (in Russian the name is spelled БЭБИ-КЛУБ).

Moustache and ears for У and the almost-final squirrel. And the space ship hyphen makes the alien-looking И more readable.

A different moustache for У (ears eventually won over).

Clockwork squirrel, elderly alien electric squirrel, and loving alien clockwork squirrel.