Logo   Pitcher  

The making of the Barrier filters logo

Overview   Process  

Before:

barrier logo process 00

Pouring the ideas out and filtering through them.

barrier logo process 01
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barrier logo process 04

Finding a simple solution and trying out different options.

barrier logo process 05

Choosing two main concepts for presentation.

barrier logo process 06
barrier logo process 07

Showing first options to the customer.

barrier logo process 08

Deciding to stay with a drop and a shield. Clarifying which typeface to use.

barrier logo process 09

Presenting to the client.

barrier logo process 10

No more shields, just a pure water drop.

barrier logo process 11
barrier logo process 12
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The customer believes the logo resembles a man in a hat. Dressing it in different color combos to avoid such comparison.

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barrier logo process 15

Perfecting the shape.

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barrier logo process 17

Morphing the horizontal text block into the word “Barrier.”

barrier logo process 18

Selecting the logo with the white background.

barrier logo process 19

Trying it on the existing package.

barrier logo process 20

Order a design...