Pouring the ideas out and filtering through them.
Finding a simple solution and trying out different options.
Choosing two main concepts for presentation.
Showing first options to the customer.
Deciding to stay with a drop and a shield. Clarifying which typeface to use.
Presenting to the client.
No more shields, just a pure water drop.
The customer believes the logo resembles a man in a hat. Dressing it in different color combos to avoid such comparison.
Perfecting the shape.
Morphing the horizontal text block into the word “Barrier.”
Selecting the logo with the white background.
Trying it on the existing package.