• Graphic design
  • BCC corporate identity

    Overview   Process  

    Problem: Design new corporate identity for a company providing complex business solutions.

    BCC company works with communication services, banks, industrial and transport enterprises, international corporations and other large commercial businesses. It delivers a wide range of complex information, telecommunication, consulting and engineering solutions.


    Logo

    The corporate identity package developed for BCC, including its divisions and subsidiaries, allows to present business to clients in the highest quality manner.

    The logo we designed carries many relevant meanings—it resembles a trampoline, horizon line, roadway, arrow pointer. Some might also say it resembles an airplane.


    Divisions and subsidiaries logos feature different color arrows

    Release date: October 03 2008

    Cast:

    art director
    Artemy Lebedev
    designer
    Evgeny Kazantsev
    technical designer
    Pavel Schurok
    imposer
    Artem Shitov
    technologist
    Ignat Shametko
    editor
    Tatyana Devaeva
    manager
    Aleksey Luri


    Corporate documents have strict geometric, but brightly colored design.


    Folder, envelopes and CD


    Logo use guidelines and document design recommendations are provided in the brandbook.


    Stillife with BCC business cards, letterheads and brandbook flyleaf




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