Discussing the aims of the redesign with the client. Defining the target audience. Characterizing the types of visitors, their aims and usage scenarios.
Further detailing the structure.
Assembling an interactive prototype.
Making the first attempt at the design. Looking for the mood, metaphors and narrative style.
Art director: No, it comes out too flat and too boring.
Rectifying the situation, looking for solution among the modern parallax effects and other trends.
Art director: Now it comes out too hip.
Trying a few graphic moves.
Art director: Still not quite right.
Together with the art director inventing the destiny concept.
Fleshing it out.
Receiving detailed instructions from the art director.
One step closer.
Now the pictures.
Asking the designer to draw the illustrations.
The client does not approve the result. Looking further.
And finding it!
Making final touches to the layouts while the designer works on graphics.
Receiving and approving the illustrations. Trying them on pages.
Simultaneously deciding on the pictures for inner sections of the website. Finishing the drawings, making metaphoric icons for services.
Inserting the graphics into layouts, implementing client’s comments, finalizing, cleaning up.
Preparing the announcement.