Brusnika is a development company that constructs multiapartment buildings and residential complexes in Tyumen, Novosibirsk, Yekaterinburg and other Russian cities. A comprehensive guide on creating and designing information and advertising materials presenting the company’s projects was developed at the studio.
The example of one of Brusnika’s residential complexes was used to develop the principles of writing a story about the project and determine the volume of its semantic parts. The recommendations aim to create a holistic view and vivid impressions of the property.
In addition to advice on preparing and presenting information, the guide includes detailed recommendations on laying out printed materials and incorporating graphic content. The section on illustrations and photographs contains information on choosing and retouching images and provides examples of successful composition and the best camera angles for photographing buildings.
A separate section is dedicated to working with typefaces and typography.
A special graphic style was created for floor plans.
The guide includes lexical and stylistic advice on writing, rules for text presentation and a list of helpful reference books and resources.