Cover design for Confessions of the Pricing Man: How Price Affects Everything by Hermann Simon

• OverviewProcess
to create a cover for an authoritative edition on price formation.

The book of the world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives is a collection of wise advice and sensible principles of price formation applicable to any commercial activity.

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The cover

Over forty years in business, Hermann Simon has helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it.

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