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The making of the 2011 Calendar

Overview   Process   Clone  

The idea from the studio’s creative pool Mozg (The Brains).

calendar brain idea

First sketches.

Kalendar 2011 1
Kalendar 2011 2
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Kalendar 2011 4

Refitting into a 9×9 grid.

Calendar 2011 1

Setting the days of the weeks, week’s number, and month. Leaving the grid visible for writing down daily to-dos.

Calendar 2011 3

On another thought, the grid limits the note space, so we remove the lines, thus clearing some room to enlarge the numbers.

Calendar 2011 4

Not many people actually use the week’s numbers. Sending the left column to a trash bin. And while at it, ditching the rest of the letters leaving the calendar with bare digits.

Calendar 2011 5

Uncovering the cover. Since there’re no set guidelines for its layout feeling free to design away.

Calendar 2011 6
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Calendar 2011 12

The no-design design wins. “No design” and no letters either.

Calendar 2011 13

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