• Graphic design
  • Moscow Curling Club logo

    Overview   Process  

    Task: to create a name and logo for a sport club.

    The game of curling was invented in Scotland in the 16th century. Players slide granite stones trying to get them closest to the center of the “house.” A new club for amateur and professional curling players opened in Moscow.

    curling club logo
    The “house” in the logo has the outline of the Moscow Ring Road, and the red circle marks the club’s location on the city map

    For different purposes, different versions of the logo were designed.

    curling club options
    The mark and the text portion of the logo can be arranged and colored differently

    The rules for using corporate identity elements are described in the brandbook.

    curling club brandbook
    The sign description

    Release date: November 29 2011


    art director
    Artemy Lebedev
    Evgeny Zorin
    Vladimir Zotov
    type designer
    Taisiya Lushenko
    Anna Golovina
    Katerina Andreeva
    project manager
    Vladislav Kalkaev
    Aleksey Luri
    curling club promo

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