Moscow Curling Club logo

Overview   Process  

Task: to create a name and logo for a sport club.

The game of curling was invented in Scotland in the 16th century. Players slide granite stones trying to get them closest to the center of the “house.” A new club for amateur and professional curling players opened in Moscow.

curling club logo
The “house” in the logo has the outline of the Moscow Ring Road, and the red circle marks the club’s location on the city map

For different purposes, different versions of the logo were designed.

curling club options
The mark and the text portion of the logo can be arranged and colored differently

The rules for using corporate identity elements are described in the brandbook.

curling club brandbook
The sign description

Release date: November 29 2011


art director
type designer
project manager
curling club promo

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