Deerz is a Moscow-based knitting factory that produces warm sweaters, cardigans, jumpers, hats and scarves. The guys make clothes for very cold weather from merino wool which is softer and warmer than regular sheep wool.
A recognizable and bold logo was designed for the company at the studio.
The logo is built around a zigzag that resembles a classic knitting pattern. The rows of zigzags join to form the letter Д, the first letter of the company’s name.
The cold to warm gradient symbolizes the warmth of the sweaters.
The logo looks great on souvenirs and be applied to clothes as a patch. Thanks to its unusual shape and bright color, the logo remains recognizable even as as a tiny.
A fun little game demonstrating the variety of the factory’s sweaters was created for this announcement.