• Graphic design
  • Demilie
  • The making of the Demilie honey logo

    Overview• Process

    We start by creating emotional designs matching the high grade of the product. Developing historic image of the company.

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    Trying the designs on various honey jars.

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    Creating another variant with honey-inspired lettering.

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    A hexagon, flowers and berries give us a modern design that changes depending on the ingredients of the product.

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    Putting together a presentation and showing to the client. The client likes the designs but wants something more technological that would be a reflection of modern honey production techniques.

    Searching for formal type-based solutions, images of honeycombs, flowers, drops. Rhyming the d and the e.

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    The art director says that the sign is too much: it mixes both uppercase and lowercase letters and has the cursive D. The letters also lack contrast. The feedback comes with a sketch that gives us two more designs to explore.

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    Drawing the letters, the D becomes capital.

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    Trying the result on a label.

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    Another design is a modern one with dripping honey. The drops provide a nice contrast to the geometric grotesque type.

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    Trying it on a jar as well.

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    Exploring a stencil-based design with a honeycomb in the letter D.

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    Another variant comes up with a flower growing out of the d.

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    Searching for interesting typefaces suitable for honey and adding some meaning to them.

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    This logo can be featured prominently on the packaging.

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    The client likes the first and the second designs and ultimately the second one wins.

    The type designer redraws the letters.

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    The artistic director asks to add the dots above the i.

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    And make them dripping.

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