• Graphic design
  • Di Alpino coffee visual identity

    Overview   Process   Real life  

    Task: to create a brand name and visual identity for coffee and a chain of coffee shops on wheels.

    Di Alpino—a true Italian coffee that is served in a chain of coffee shops on wheels in Odessa. In our studio we’ve created the brand name and visual identity.

    di alpino logo
    The logo uses a stained glass motif as a symbol of Renaissance and the special status of coffee in Italy

    di alpino logo black
    Outline version of the logo

    Name and logo aside, we’ve also designed coffee bags, signature china, paper cups, scooters and other essentials for mobile coffee shops, which all got a detailed description in the style guide.

    di alpino coffee
    Color-coded blends

    di alpino paper cup
    Paper cup with signature stained glass artwork

    di alpino arabica
    Coffee bag with Arabica

    dialpino cup plate
    Demitasse and saucer

    di alpino car
    Coffee shop on wheels
    di alpino brandbook
    Endpapers and pages from the style guide

    Release date: July 29 2011


    art director
    designer and copywriter
    type designer
    project manager

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