• Graphic design
  • Odessa
  • Di Alpino coffee visual identity

    Overview   Process   Real life  

    Task: to create a brand name and visual identity for coffee and a chain of coffee shops on wheels.

    Di Alpino—a true Italian coffee that is served in a chain of coffee shops on wheels in Odessa. In our studio we’ve created the brand name and visual identity.

    The logo uses a stained glass motif as a symbol of Renaissance and the special status of coffee in Italy

    Outline version of the logo

    Name and logo aside, we’ve also designed coffee bags, signature china, paper cups, scooters and other essentials for mobile coffee shops, which all got a detailed description in the style guide.

    Color-coded blends

    Paper cup with signature stained glass artwork



    Coffee bag with Arabica


    Demitasse and saucer


    Coffee shop on wheels
    Endpapers and pages from the style guide

    Release date: July 29 2011

    Cast:

    art director
    Artemy Lebedev
    designer and copywriter
    Aleksandr Tregub
    type designer
    Taisiya Lushenko
    editors
    Katerina Andreeva
    Aleksandr Nosikov
    Anna Martinevskaya
    project manager
    Maksim Stupenko


    © 1995–2019 Art. Lebedev Studio



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