Dorogobogato store logo

• OverviewProcess
Task:
to develop a logo for a Russian clothing brand.

Dorogobogato creates inexpensive clothing for the fast fashion segment. Their new collections are presented weekly in tiny batches and never repeat.

The brand’s primary customers are fashionable young girls who post beautiful pictures on Instagram and follow other fashionable young girls on Instagram.





The clients asked to have the logo “look posh and cool and at the same time ridicule poshness and coolness.”

The word Dorogo is written in style traditional for fashion brands, in tall, graphic and airy letters.

Its reflection spells the distinctly grotesque and bold Bogato.

The logo looks great in both its black and white versions.

Must be dorogo

Must be bogato

art director

  • Artemy Lebedev

designer

  • Mio Horii

project manager

  • Denis Zhelezny
Graphic design  Express design  Identities  Fashion