• Graphic design
  • Dorogobogato store logo

    • OverviewProcess
    Task:
    to develop a logo for a Russian clothing brand.

    Dorogobogato creates inexpensive clothing for the fast fashion segment. Their new collections are presented weekly in tiny batches and never repeat.

    The brand’s primary customers are fashionable young girls who post beautiful pictures on Instagram and follow other fashionable young girls on Instagram.



    dorogobogato logo


    The clients asked to have the logo “look posh and cool and at the same time ridicule poshness and coolness.”

    The word Dorogo is written in style traditional for fashion brands, in tall, graphic and airy letters.

    Its reflection spells the distinctly grotesque and bold Bogato.

    dorogobogato tags

    The logo looks great in both its black and white versions.

    dorogobogato shirts
    Must be dorogo

    dorogobogato cards
    Must be bogato

    dorogobogato bag
    dorogobogato clothes

    art director

    • Artemy Lebedev

    designer

    • Mio Horii

    project manager

    • Denis Zhelezny
    Graphic design  Express design  Identities  Fashion