Dorogobogato store logo

• OverviewProcess
to develop a logo for a Russian clothing brand.

Dorogobogato creates inexpensive clothing for the fast fashion segment. Their new collections are presented weekly in tiny batches and never repeat.

The brand’s primary customers are fashionable young girls who post beautiful pictures on Instagram and follow other fashionable young girls on Instagram.

dorogobogato logo

The clients asked to have the logo “look posh and cool and at the same time ridicule poshness and coolness.”

The word Dorogo is written in style traditional for fashion brands, in tall, graphic and airy letters.

Its reflection spells the distinctly grotesque and bold Bogato.

dorogobogato tags

The logo looks great in both its black and white versions.

dorogobogato shirts
Must be dorogo

dorogobogato cards
Must be bogato

dorogobogato bag
dorogobogato clothes

art director


project manager

Graphic design  Express design  Identities  Fashion