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    Elegant online store layouts 2.0

    Overview   Process  

    Task: to make shopping in an online store on various devices easier.

    Elegant online store sells fashion clothes and delivers them all over the country. Visitor statistics collected by the first version of the website was used to improve navigation system and redesign key pages. Users can now access the website on any device, place orders quickly, easily navigate the variety of brands and receive information on new arrivals in a timely manner.

    Discovery of the season
    The product range, the background image and the video change with the weather


    Owners of widescreen monitors are able to see all photographs of the chosen item at once plus images of several other products in the same category as well as recommended items.

    A special set of layouts was developed for the mobile version of the website.

    Release date: April 22 2015

    Cast:

    art director
    Artemy Lebedev
    designers
    Andrey Maykov
    Maria Ksenofontova
    photographer
    Anastasia Pakosh
    project manager
    Elena Fedosikhina
     
     
     
    elegant site2 screen large
    elegant site2 screen medium
    elegant site2 screen small
    Seasonal wardrobe update


    elegant site2 girl


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