Part One Part Two
Working on product graphics for Vredestein website I at the same time was looking for adequate entourage. Undoubtedly, automobile is best for the purpose. But we shouldnt forget that with all its stringent beauty it is to play minor part hereit is only a medium and should not drive the viewers attention away from the tires. Though it cant be too homely either.
Company representatives have arranged with the leading producers of automobiles for permissible use of their steel horses in their presentations. And as the products belong to the premium segment category, they have chosen the appropriate class of cars. Let the blame for the fact that all the automobiles chosen are German-made and uncompromisingly black lie with the brand manager.
Narrated by Andrey Tikhanov
(Photo borrowed from Cardesignnews)
I grab lighting equipment, the tripod, the cords, the screen stands. Feeling relaxed, I am off to do the shooting outside the studio, just as usual. The fully equipped team composed of one person.
Contrary to the enthusiastic opinions, miracles do not happen. The car is in the showroom, which is a thing to have expected. There are other cars beside it and a checked drop ceiling that together with everything else gets reflected and produces moiré fringes on the car. I ask the staff to have the car outsideit will be easier to clean off reflections of the sky and buildings. I make attempts to screen the car, but the blowing wind makes it impossible. So I just get added evidence that a car is much like a ballthere is no point in screening, the only good way is shooting in studio. This means nothing can help me at the moment. What to do but to bow low one more time to Thomas Noll and his colleagues.
With a camera in hands I do a dance around this princess changing shooting angles:
A couple more shots as a bonus (I might need them):
Lets take a bit of engine for the future. While I am about it, I climb the fire ladder and change positions to take shots pretending like I got some fairy dust.
Then, I choose the separate detailsI shall most likely need to conceive their design (which is of prior importance) when drawing.
Utmost attention to the brand BWM wheel:
Trace the shape elements with curves, do the filling in to basically redraw the body. And set it for the black background.
I leave only the soft box reflectionsthey highlight the geometry and plastic of the body. I do not clean all the debris off the headlights because I want them to look natural.
Retouching done in large size:
(See a 1042×845 image)
(Turn the wheel of this hottie)
I shoot a Mercedes (out in the street on a wet gloomy day with passers-by turning their heads and security men feeling uneasy).
Here is a suitable view:
I get rid of extraneous reflections, increase contrast and adapt it to the black background. Eliminate the blue reflections of the sky.
Day 4. Lets enjoy the classics
The plates, as you may remember, kept me busy for quite some time.
Do the etching.
Rid the image of matt (with solid glare) and slightly modify the angle. I make the car face more frontally by deforming the side line. Have it all tinted black.
Add color reflections to fit the car into the warm brown orange colored background.
<!a href="http://vredestein.ru/catalogue/allseasons/">What a beauty!
Made a little squatty, it still looks fine.
And just look at the reflections!
It is almost doneI only need to breathe life into it. But thats another story.