Fort corporate identity

Overview Process

Task:	to design a visual identity for a wine distributor.

Founded in 1992, Fort entered the Russian wine market with imported wines from Chile. Twenty years later, Fort boasts an impressive 1200-item catalog, ventures into new businesses, and decides it’s time to redesign their corporate identity.

The top element of the logo pays homage to a bunch of grapes and drops of wine

Six companies forming the Fort group got color-coded and each of the three divisions received its own pattern.

Release date: May 14 2012

Cast:

artistic director

Artemy Lebedev

art director

Ludwig Bistronovsky

designers

Vladimir Zotov
Roman Sumtsov

type designer

Taisiya Lushenko

illustrator

Lizaveta Romantsova

typesetter

Anna Golovina

editors

Katerina Andreeva
Aleksandr Nosikov

project managers

Anastasia Olkhovskaya
Aleksey Luri
Kristina Sinitsa

Wine selling, oil manufacturing, and logistics

The style manual covers all details on the corporate identity for all the businesses.

Color coding

Playing up the metaphor

Elegant and professional stationery

Corporate sunset

Logo and corporate pattern on the move

Anniversary version of the logo

Bottle stopper with a particular top

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