IKEA stand at HotelExpo 2005 exhibition

Studio designers faced their favorite challenge: making the most conspicuous stand on an area of 12 square meters at the exhibition held in Moscow.

Three-dimensional prototype of the stand

The lower part of the stand was designed as a hotel hall with a reception desk. On the photograph on the wall the hall is depicted in a perspective that creates an illusion of receding space.

Three-dimensional prototype of the “hall”

The object of everyone’s envy.

Picture at the exhibition