“Love, Mega” promotion campaign

[The work is in the museum]

Billboards urging people to kiss were installed in both Moscow Mega malls.

People kiss.

While people kiss, photographers sneak their pictures, which are afterwards posted on the Mega website.

Those who find themselves among the photos get a chance to win amazing prizes.

Main page of the website

The spring promotion campaign is staged in the dead of winter to celebrate St. Valentine’s Day with an aim to cheer up the visitors of the notorious mall.

Love, Art. Lebedev Studio.