Samsung advertising campaign “Come on, Oven, Turn Yourself into a Vacuum Cleaner!”

Problem:	Give every buyer of a Samsung microwave oven a crossword, and then a vacuum cleaner.

Every buyer of a microwave oven gets a gorgeous crossword. Those who solve the crossword have a chance to win a bigger prize—a Samsung vacuum cleaner. Samsung has stashed away one hundred vacuum cleaners.

Poster

Release date: March 01 2006

Cast:

art director

Artemy Lebedev

designers

Andrey Zubrilov
Aleksandr Malinovsky

copywriter

Yury Shvetsov

editor

Tatyana Devaeva

baha

Aleksandr Romanovsky

manager

Anna Bodrova

The culinary crossword was built in the studio

Order a design...