• Typefaces
  • Zet typeface

    Overview   Process  

    Task: to develop a display typeface.

    Zet is a brisk and diverse display typeface capable of conveying different moods depending on typographic needs. It can be obedient, touching and sweet as well as sharp, rough and even aggressive.


    The variability in the character of the face is explained by its features: contrasting character proportions and a combination of smooth and chopped shapes.

    I want to be yours

    Zet

    Online price:  47.51  $
      ≈ 42  €
      ≈ 2999  руб.



    Release date: November 26 2014

    Cast:

    art director
    Artemy Lebedev
    type designer
    Ksenia Erulevich
    designer
    Evgeny Zorin
    miniaturist
    Olesya Zorina
    project managers
    Svetlana Kost
    Natalya Moskaleva

    Zet looks great on bright packaging and loud posters.

    The face includes lots of ligatures and alternative characters making composition more vivid and exciting.

    The face comes in four styles (straight, light, wide and light wide) with sets of symbols and pictures that reveal its many-sided nature.



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