• Graphic design
  • Yandex
  • Corporate identity   Website   Pattern  

    Yandex.Kit logo and corporate identity

    Overview   Process   Real Life  

    Task: to develop a logo and a corporate identity for a mobile service.

    Yandex.Kit is a set of Yandex applications and technologies in a unified shell that comes preinstalled on Android devices and extends their functionality. Name, logo, corporate identity and a series of slogans for Yandex.Kit were created at the studio.


    The main logo

    The logo is a stylized whale (the English word kit sounds like Russian кит, meaning whale) which is made of colorful arcs and resembles a signal strength icon, indicating the technological nature of the service and its relation to mobile devices. The logo is adapted for all necessary media: screens, packaging and advertising materials.

    Release date: February 21 2014

    Cast:

    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    designers
    Sergey Steblina
    Aleksandr Strelkov
    chief typesetter
    Iskander Mukhamadeev
    copywriters
    Aleksandr Shtefanets
    Tatyana Devaeva
    editor
    Katerina Andreeva
    translator
    Ekaterina Floyd
    project managers
    Svetlana Kost
    Evgenia Ezhikova
    Natalya Moskaleva

    Logo on packaging

    Slogans for various purposes

    Rules for using the logo and its application in various situations are given in the style guide.

    Opening of the guide on using the style in partner advertising

    Whenever it is impossible to print the logo directly on the box, stickers can be used which can be full-colored, holographic, hot stamped or embossed.


    Opening of the guide on packaging stickers

    All of Yandex in your hand
    All of Yandex in your hand


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