The making of the Looking for Clothes advertising campaign

Overview   Process  

Starting with the text.

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Simultaneously considering the images.

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An idea of a fitting room is born together with three slogans. Presenting the concept of the advertising campaign and of the design of the clothing section of Yandex.Market to the client.

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The client does not accept the idea saying that the image can be confused with online fitting room services. Back to the drawing board.

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Settling on the slogan “Looking for clothes.” Considering the overall image again.

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Ultimately we choose the loafer made of other pieces of clothing.

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Sending to technical designers.

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The client does not allow us to redesign the main page of Yandex.Market, so instead we prepare a large banner with words made of clothing items. Then we take pictures of accessories for smaller banners.

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Order a design...