The making of It Goes Well Together ad campaign

Coming up with a slogan and design concept.

Deciding to get rid of the banners’ borders. Based on this idea we try to combine pictures, which results in the following collages.

Expanding on this idea, thinking further.

Trying many different combinations.

Choosing the best options and putting together a presentation.

Client thinks that legs sticking out of the banner is too physical. With deep feeling of regret inside us, we come up with an alternative concept overnight.

Introducing the new cast.

The day before the launch it turns out that actually we’re not allowed to go outside of the banners’ borders. Changing to a darker banner background.

Moving on to the photo shoot.