The making of the Yandex.Taxi advertisement on cars

Looking for ideas.

The art director approves the sketches with the wrapping paper and conversation. Presenting the designs to the client, he chooses the one with the conversation. Trying it on.

The client asks to reduce the amount of yellow and add information about the partnership with Taxi Ritm. The slogan is left unchanged.

Now everyone is satisfied. Preparing layouts for printing, wrapping up several cars to test the design. Tracking defects and fixing them.

Making final layouts, writing a manual on how to put the stickers on cars.