• Graphic design
  • The making of the Finam gift certificate

    Overview• Process

    Getting information from the client, starting to work.

    The first designer suggests ideas.

    finam process 01
    finam process 02

    Art director: All very conservative right now.

    The second designer joins in.

    finam process 03
    finam process 04

    The art director likes the modern design.

    The client wants something more reserved. Searching for a background.

    Continuing to work, piling up more ideas.

    finam process 05

    Art director: Too many pictures on this one, just too much of everything, it distracts from the idea of stocks. You need to work with guilloche grids and use them for expression. And good typography, of course.

    Making a move towards classics.

    Continuing.

    finam process 06
    finam process 07

    Deciding to go with the first variant. Decorating it based on the client’s corporate identity.

    finam process 08

    Art director: The ornaments are rough and archaic.

    finam process 09
    finam process 10

    Preparing a presentation with the second certificate.

    finam process 11
    finam process 12
    finam process 13
    finam process 14
    finam process 15

    The client chooses landscape orientation. Starting to polish details and the layout.

    We also need a universal hologram for all certificates.

    Searching for an idea.

    finam process 16
    finam process 17
    finam process 18

    Art director: File number 3 is better in layout, but has too much sport right now.

    The client expects several designs. Suggesting a glass frame with a pattern that creates an dramatic shadow. Trying different arrangement options.

    finam process 19
    finam process 20
    finam process 21
    finam process 22

    Choosing the third one.

    The illustrator draws a dynamic bull.

    finam process 23
    finam process 24

    Adding a background with charts and graphs.

    finam process 25
    finam process 26

    Showing to the client.

    Adding the name, finalizing the details.

    finam process 27
    finam process 28