Forman has a real head that, unlike other animal-like or abstract characters so often seen in logo construction, is intellectual enough and can always put forward a worthwhile suggestion.
“Um... I really should do something about the walls...”
“You can create smooth wall textures using our mixtures.”
In the Forman catalog you can find floor leveling compounds and plaster mixtures for wall and ceiling works of all kinds. Product package design theme is an edge pattern of white plastering on an unfinished surface.
Standard paper bags marked with different colors and large numbers are easy to find on store shelves
Corporate print materials and advertisements use fun slogans about heads and building works.
Advertising pillars saying “A head start on home improvement” and “Well ahead of the rest”
Forman’s print ads can feature plastering patterns or museum-style elements.
Just plaster and “My wall is all white” versions of mag ad
Corporate stuff designed as part of the identity package well serves any presentation purposes.
Sandglass with dry plaster mixture
White Rubik’s cube
Hard hat with a laurel wreath, workwear and a souvenir trowel for cake
Pillar-like lighter and head-shaped eraser
Corporate design guidelines make up a brandbook.