• Graphic design
  • Fort corporate identity

    Overview   Process  

    Task: to design a visual identity for a wine distributor.

    Founded in 1992, Fort entered the Russian wine market with imported wines from Chile. Twenty years later, Fort boasts an impressive 1200-item catalog, ventures into new businesses, and decides it’s time to redesign their corporate identity.

    fort identity logo
    The top element of the logo pays homage to a bunch of grapes and drops of wine

    Six companies forming the Fort group got color-coded and each of the three divisions received its own pattern.

    Release date: May 14 2012


    artistic director
    Artemy Lebedev
    art director
    Ludwig Bistronovsky
    Vladimir Zotov
    Roman Sumtsov
    type designer
    Taisiya Lushenko
    Lizaveta Romantsova
    Anna Golovina
    Katerina Andreeva
    Aleksandr Nosikov
    project managers
    Anastasia Olkhovskaya
    Aleksey Luri
    Kristina Sinitsa
    fort identity patterns
    Wine selling, oil manufacturing, and logistics

    The style manual covers all details on the corporate identity for all the businesses.

    fort identity brandbook logo
    Color coding
    fort identity brandbook decor
    Playing up the metaphor
    fort identity documents
    Elegant and professional stationery

    fort identity sunset
    Corporate sunset

    fort identity car
    Logo and corporate pattern on the move

    fort identity 20
    Anniversary version of the logo

    fort identity promo
    Bottle stopper with a particular top

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