Choosing the colors for the discs and the logo.
Starting to work on the packaging.
We get the idea to make it in the shape of a hand holding a disc.
Nope, it’s technically difficult to make it work. So we keep on looking.
What about a dog that just caught a disc? Choosing dog faces.
At one point we come to realize that a dog holding a soft disc in its teeth doesn’t seem that logical.
Art director: So what. We’ll have toothless dogs.
All right, searching for more cute dog faces.
At this time both the concept and the project designer are changed: we need a practical packaging for a set of flying discs. We decide to make a plastic box.
Art director: The house doesn’t look that good and the stuff at the back can be arranged better.
The stars have always been good to us.
Art director: Better but no.
Adding some sky.
Art director: The star is way too active.
Designer: All right, here are two options to choose from.
Art director: The one with the stack is OK.