Social ads regarding child car safety

Problem: Design a layout for social billboard ads regarding child car safety, for a Russian contest.

Messages on these billboards are meant to encourage drivers to think and become more considerate.

“Children? Buckled up? Why?”
“She’s a big girl already. She needs no seat belt.”
“Our boy cries in the child car seat. It’s easier to pay a fine.”

Release date: May 19 2009


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