Analyzing the information. Studying the old website.
Rolling up the sleeves and getting to work. Sketching up ideas, creating the general concept.
The first attempt.
Developing a better approach.
Assembling a presentation and showing to the client. The client does not accept this concept. Starting over.
Creating new alternatives.
An idea comes up about ad blocks that can be collapsed when not needed.
Trying out the idea on different sections and ad types.
This looks promising, exploring further.
The art director insists on navigation without scrolling. Recreating the header.
Showing to the client. Getting the green light, assembling the mock-ups and sending to production.